During college, when my career center coaches and professors told me the importance of writing, I must admit that I didn’t listen to them. I wasn’t going to be writing for a publication. I thought I was going to be an accountant. Being an accountant paid money and money was stressed too much at my college. I would write an essay and do my best to proofread it, yada, yada. I didn’t really care. Well, I was dead wrong about the importance of writing and the professors and career center educators were dead right.
In business, nobody wants to speak on the phone anymore. I now have clients asking over email for a contract to help them staff a key member of their employment team. I cannot take them on as clients as there is a limit, but when you write emails in business, know how to use a semi-colon, know the difference between “who” and “whom.” Be able to write in clear, succinct sentences. They say that first impressions are the most important. These days, first impressions are done via words.
Personally, for my firm, I will only hire people with amazing writing skills. I digress on that subject. Here are three reasons why you write, write and when you’re tired of writing, write some more.
1. Social Media – social media is about bringing people together via the web. Think of it as hosting a party and trying to get people to attend. However, imagine the same night as your party, there were 20 million other parties going on. Changes the ballgame, right? So, what is going to make the people come to your party? Well, you can begin with really interesting, well written articles. Also, there is a big creativity aspect to social media and the creativity comes with the writing experience. It is not the other way around.
Our website, during a business day, gets one visitor every.2 minutes. Now, the real reason why we have so many clients is because I keep them at our site. It makes my sales process a lot easier. Every client who goes to our website visits 2.9 pages on average. Now, I don’t do social media on our site as it is a business. Though, I made sure that people stay and are interested. Though, I leverage social media avenues to also get people to the site. Google predicts that 2 years from the day you are reading this article, the web will be 4x the size it is today.
2. Resumes – you would not believe the amount of resumes we see every day from people who are more experienced in the work world than you (though, I guarantee they will never make it that far) who have grammatical errors on their resume. I am not sure whether you are aware or not, however people in my business get paid a certain percentage of a job applicant’s base salary if they get hired.
Therefore, it is somewhat of a conflict of interest when we come across someone with a grammatical knick or two on their resume. Let’s put it this way, they have to give a peach of an interview to convince us to send them to our client. If this got in the hands of a direct employer, they would never have even made it to a phone call. If you had 200 resumes to go through, would you be interested in the person who had “ambition” on their CV?
3. Persuasion – if you can write, you can persuade. When Susan B. Anthony stood up and gave a historical speech on women’s rights, she did not wing it. In 1940, when London was getting bombed every single night and it looked like WWII would be lost in the European Theatre, Winston Churchill united a nation. At the time, Hitler just took over mainland Europe and was strategically moving troops, provisions, tanks, armor, aircraft and just about about anything else right up against the English Channel. Hopefully, you have paid attention in history class and know that Hitler made a huge mistake by using these divisions as a decoy and going after Moscow which, like Napoleon, became an unwinnable battle.
With written words as Churchill, from certain accounts, was not such a charismatic man and had many enemies in Parliament, was able to bring together a nation to stand up and not fold to the most evil you know what that modern day history has seen. Words move people whether on a big or small scale. Always remember that.
If anything else, I did take the time out of my day to write this. In the least, try to proofread half of the next paper you send in. Outsource the rest, just not to the “C” students; ). If you want more clarification, look up what BPO is and I’m sure you can put 2 + 2 together. Plus, it’s a huge industry and pays a lot.